Solar powered Christmas
- Solar light set is designed specifically for Canadian winters
- Stays lit for three nights on one charge
- Includes solar amorphous panel, wall mount and ground stake
- Lights stay lit even if one bulb burns out
- Charges even on a cloudy day
- No more hassle with extension cords
- Available in multi-coloured and warm white
- For outdoor use
The Timberland Company has just launched its new advertising campaign for its Earthkeepers(TM) collection of environmentally-conscious footwear and apparel. The ads feature "heroes who take on the challenges of the great outdoors -- some humorous, some dramatic -- one step at a time".
According to a press release from the Wall Street Journal's market watch, "The advertising campaign is but one element of Timberland's Earthkeepers initiative, which seeks to communicate the company's environmental values and inspire consumers to make their own environmental behavior change. In addition to advertising and product offerings, the Earthkeepers initiative also includes an innovative network of online social networking tools."
As an "outdoor brand", Timberland promotes their environmental consciousness, but they choose to market with flare rather than a preachy approach. Carol Yang, Timberland's vice president of global marketing explains that consumers are "weary of being "told" how to make green choices - so we decided to lighten up and take a tongue-in-cheek approach to communicating the Earthkeepers story."
Timberland's latest 30 second "Friends" spot takes a humerous look at how wearing the eco-conscious Earthkeepers(TM) boots can spare you nature's wrath. There is more than just the video clip of the ad to view when you visit the web site. Take a look at what went into the making of the ad spot and play the "unexpected obstacles" game. Nice graphics.
I personally own some Timberland shoes and clothing, but have never visited their site before. I hadn't realized that Timberland is not just an eco-friendly clothing brand – it is a whole movement of "earthkeeping". Visit the Timberland earthkeepers at http://www.earthkeeper.com. The video clip below helps to illustrates what the movement is about.
Recycled Disco Ball
Tips and How-to's • For Kids • (0) Comments • Permalink •
Recycled Disco Ball : Make a cool disco ball using an old ball and CDs.
You will need:
- Several old CDs: the amount needed will depend on the size of the ball. Use software or music CDs and not recordable CDs as these will fleck.
- An old ball: we used a battered old soccer ball.
- Tacky glue or hot glue gun: we preferred the tacky glue as the pieces can still be shifted while the glue is wet.
- Wire for hanging: not too thick.
- Stong scissors or shears
- Make sure that your ball does not leak air. It is advisable to coat the ball with a layer or two of urethane to help prevent future leaking.
- Cut the CDs into irregular pieces. We cut 1cm to 2cm pieces for the soccer ball. Use smaller pieces for a smaller ball. Discard any splintered pieces. Wear safety glasses. Please note that it may be difficult to control the shape and size of the CD pieces you cut. Some CDs splinter very easily. Pieces that have a bit of a break in them can, however, still be used.
- Wrap wire around the ball in two directions. Bring lose wire ends together and form into a loop. The CD pieces will be glued on top of the wire, so make sure that the wire is not too thick, otherwise the CD pieces will not glue evenly.
- Glue the CD pieces all around the ball to completely cover it. This project require patience and fine motor skills. It is best suited to older children, teenagers and adults.
- Hang your disco ball from the protruding wire loop.
Note: This project can also be done with a styrofoam ball if you cannot find an old ball to recycle.
In a previous Outofgreen posting I mentioned an impressive food waste management project involving the National Federation of Women's Institutes in the U.K. They had teamed up with the Waste & Resources Action Programme (Wrap), the Government's packaging waste agency. I was intrigued by the Women's Institute's initiative and wanted to learn more about WRAP. I visited the WRAP website and found out the following:
WRAP (Waste & Resources Action Programme) helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
WRAP has 3 primary targets:
- Sending less to landfill: WRAP's goal is to stop 8 million tonnes of waste materials from the household, industrial and commercial waste streams going to landfill.
- Reducing carbon emissions: WRAP would like its programmes to help save 5 million tonnes of CO2 equivalent emissions.
- Increasing economic impact: WRAP would like to help create a £1.1 billion positive economic impact for business, local authorities and consumers through £850 million of cost savings and £280 million of increased turnover in recycling and related industries.
WRAP's approach is to help individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change. There are 4 specific focus areas:
- Waste prevention: The avoidance of waste and its minimisation, targeting consumers and businesses alike.
- Collecting and sorting: Increasing the collection of materials for recycling and reprocessing, encouraging participation across all audiences and improving collection and sorting mechanisms.
- Recycling and reprocessing: Securing greater investment and efficiency in recycling and reprocessing industries and manufacturing products using greater levels of recycled content.
- market development: Promoting markets for materials and products with increased recycled content, or which result in less waste, namely those made from materials which can be recycled, reused or composted.
WRAP seems to be yet another dedicated pro-active U.K. environmental group that we can learn much from.
I recently read a news story out of the U.K. about a group of women who were trying to shed the pounds from their waste, not their waist. They were apparently involved in an innovative scheme to help women cut their food waste and shopping bills in half. The idea was to use "simple, old-fashioned home economics".
The National Federation of Women's Institutes teamed up with the Waste & Resources Action Programme (Wrap), the Government's packaging waste agency, to create 10 "Love Food" groups. These groups teach women how to "waste less, be more efficient cooks and to cut shopping bills – with the aim of reducing the 6.7 million tons of food the UK wastes every year".
"We throw away a third of the food we buy in the UK, so to cut back that waste by 50 per cent is outstanding," said Julia Falcon, a campaign manager for Wrap. "We can see that groups who decide to share their experiences with each other, and tackle this problem together, work extremely well."
In this case, the women organised groups in 10 UK towns. With a grass-roots approach, they held monthly meetings where they discussed food storage, shopping, meal planning and preservation. It sounds much like a home-economics course, but the results were impressive. According to the article, "their households reduced waste from an average 4.7kg (10.4lbs) a week to 2.2kg (4.9lbs) a week".
The projects really highlights the environmental impact of food waste. According to Wrap's estimations, the UK's food waste generates "18 tons of carbon dioxide a year – the same as a fifth of the cars on the road. Much of the food thrown out ends up in landfill, where it emits methane, a damaging greenhouse gas".
I was intrigued by the results of the Women's Institute's initiative and wanted to learn more about WRAP's lovefoodhatewaste campaign. I found that the website is loaded with excellent tips on reducing your grocery bill, keeping your food fresh longer, time saving, recipes, food storage, measuring portions, and much more. It is well worth a bookmark!
Tips and How-to's • General • (0) Comments • Permalink •
Supporting sustainable standards when we shop is a SMART way to go. There is an increasing number of companies that are providing a green alternative by manufacturing their products according to sustainable standards. These standards start with the raw materials used and end with the disposal or re-use of the product. Make sure to look for verification of the product's sustainable standard when you are shopping. A manufacturer may make a claim that their product is "eco-friendly" or "green", but are these claims backed by an independent or nonprofit organization that has investigated the claim. There are a number of labels from these organizations that you should look for. By choosing products that have been certified to meet sustainable standards, you can make a difference in reducing climate change, reduce air and water pollution , save natural resources and rain forests. Shop SMART.
- SMART Certified Sustainable Lighting, Furniture, Flooring, & Building Products
- SMART Certified Sustainable Apparel, Fabric & Textile
- Long Life, Low Mercury, Energy Efficient Lamps Including Compact Fluorescents (LEED EB)
- Energy Star Lamps, Lights, Appliances, & Electronics
- LEED, Energy Star & Climate Neutral Certified Homes
- FSC Certified Wood
- Green-e Power, Green Tags & White Tags
- Certified Organic Products
- Clean Vehicle Standard including high fuel efficient hybrids
In a recent posting, we discussed concerns about the use of Tricolosan in personal care products and other household items. There are, however, many questionable chemicals used in personal care products. In one of the Green Guide videos the host suggests using the Green Guide Smart Shoppers card when shopping for personal care products. This card lists the "dirty dozen chemicals in cosmetics". You can download the Green Guide Smart Shoppers card and take it with you the next time you are out buying your soaps and creams.