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$25 Million Offered In Climate Challenge

Posted by TheGreen on 07/06 at 02:35 AM
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On February 9th 2007, British billionaire entrepreneur Richard Branson, with former vice president Al Gore at his side, offered a $25 million prize Friday to anyone who can come up with a way to blunt global climate change by removing at least a billion tons of carbon dioxide a year from the Earth’s atmosphere. Branson, saying that the “survival of our species” is imperiled by current environmental trends, said the prize was similar to cash inducements that led to some of history’s most notable achievements in navigation, exploration and industry. A competition launched in the 17th century, he said, resulted in the creation of a method to accurately estimate longitude. You can visit Sir Richard Branson’s new site outlining this contest here. If this contest is anywhere near as successful as the Ansari X Prize, we will be in for quite a ride!

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