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WRAP: Waste & Resource Action Programme

In a previous Outofgreen posting I mentioned an impressive food waste management project involving the National Federation of Women's Institutes in the U.K. They had teamed up with the Waste & Resources Action Programme (Wrap), the Government's packaging waste agency. I was intrigued by the Women's Institute's initiative and wanted to learn more about WRAP. I visited the WRAP website and found out the following:

WRAP (Waste & Resources Action Programme) helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.

WRAP has 3 primary targets:

  • Sending less to landfill: WRAP's goal is to stop 8 million tonnes of waste materials from the household, industrial and commercial waste streams going to landfill.
  • Reducing carbon emissions: WRAP would like its programmes to help save 5 million tonnes of CO2 equivalent emissions.
  • Increasing economic impact: WRAP would like to help create a £1.1 billion positive economic impact for business, local authorities and consumers through £850 million of cost savings and £280 million of increased turnover in recycling and related industries.

WRAP's approach is to help individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change. There are 4 specific focus areas:

  • Waste prevention: The avoidance of waste and its minimisation, targeting consumers and businesses alike.
  • Collecting and sorting: Increasing the collection of materials for recycling and reprocessing, encouraging participation across all audiences and improving collection and sorting mechanisms.
  • Recycling and reprocessing: Securing greater investment and efficiency in recycling and reprocessing industries and manufacturing products using greater levels of recycled content.
  • market development: Promoting markets for materials and products with increased recycled content, or which result in less waste, namely those made from materials which can be recycled, reused or composted.

WRAP has an extensive business plan and impact review that can be found on their website. The website also includes various research reports and studies conducted by WRAP.

WRAP seems to be yet another dedicated pro-active U.K. environmental group that we can learn much from.

Posted by .(JavaScript must be enabled to view this email address) on 10/30 at 02:45 PM

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